I just checked out the hooter hider product description + affidavits after seeing the product recommended here, and really the product literature just sucks. So I wrote a letter:
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| Dear Bébé au Lait, I was perusing the Hooter Hider product literature and came across this in the reasons to purchase this product: "Even though Mom may be comfortable with nursing baby uncovered in public, often male relatives, friends and co-workers find it a bit awkward." This sentiment does nothing to normalize nursing in a culture with dreadfully poor breastfeeding rates. This type of language only furthers the notion that nursing is disgusting and inappropriate. While I realize that not every woman feels comfortable nursing in public and thus your product may be useful to some, encouraging women in the belief that they should cover up for modesty's sake is backwards and anti-feminist. Breastfeeding is not something that only those who are willing to "go the extra mile" do or should do. Breastfeeding is not the choice of the elite. Breastfeeding is the norm for feeding human babies and should be treated thusly. It would behoove you to elucidate the reasons why women should practice exclusive and extended breastfeeding and why breastfeeding should be acceptable anywhere and anytime. The World Health Organization notes that "this child-feeding ideal is to be achieved by creating an appropriate environment of awareness and support so that women can breastfeed in this manner." Further, "attainment of this goal requires, in many countries, the reinforcement of a 'breastfeeding culture' and its vigorous defence against incursions of a 'bottle-feeding culture.'" In what way does your product literature reinforce a "breastfeeding culture" when it includes the sentence, "Even though Mom may be comfortable with nursing baby uncovered in public, often male relatives, friends and co-workers find it a bit awkward?" I assert that it does not promote a breastfeeding culture. I believe that the suggestion that women should cover themselves to avoid inconveniencing others by making them feel "awkward" comes from an entrenchment in a bottle-feeding culture wherein people are divorced and dettached from the nature that feeds them. It is my recommendation that you change your product literature to promote the act that you seek to aid, rather than condemn or merely suffer it. Sincerely, Anna Kiss |
Maybe you'll have better luck!
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Though I do have to add with my ds #2 I was always hiding under a blanket those first few weeks (big time latching problems) It used to take my babe up to 15 minutes to latch on right! We would be at the crowded beach and my husband would be trying to hold a blanket up, but not make us hot, and I would be trying to insert my poor scabby nipple into baby's mouth! Whew thank god those days are over and ds is now 3 and nurses like a champ!!!!
