Oh I see what you're asking. Probably about 40% of what I do is travel writing. It means I take my family on some pretty great trips
What I do is divided into a couple of different styles. My favourite is narrative or essays. These are just first person stories about a place. Rarely do they mention PR type stuff. These are bought by all sorts of places; magazines, book anthologies, some newspapers...
Service stories are the ones that tell you what to do in a given place. Things like: ten great train trips in Canada or the top five kid friendly restaurants in Vancouver... Usually PR and tourism people help set up stories like these but they still need to be honest - otherwise people are disappointed by a bad experience.
Many stories combine the two styles and that's probably the bulk of what I do these days.