This is just a muse-y post, but I'm curious to hear others' perspectives.
We are TV-free. We are also avid readers, and we work very hard to make sure that dd (almost 2) reads quality children's books--typically books reviewed in the NY Times book review or similar publications, classics, Caldecott award winners, etc.
Many "classic" and quality books now come with licensed products, however. Dd has the original Madeline, for instance--and she also has a large Madeline plush doll purchased by Grandma. She *loves* the two Knuffle Bunny books by Mo Willems, and she has a little stuffed Knuffle Bunny (also purchased by Grandma) from Barnes and Noble. I'm not sure how I feel about this. On the one hand, all of her other dolls and stuffed animals are not licensed characters. And, she only knows these particular characters from books, and we don't do any other licensed merchandise (I could write a book about my quest for a plain, children's toothbrush). And yet...having the dolls still rubs my the wrong way, just the teeniest, tiniest bit...perhaps because I don't like the idea that even good books become fodder for the merchandising machine, even though I don't think there's real harm in having a Madeline doll.
On the flipside: the other grandparents are VERY into brands and licensed characters; they don't really "get" our disapproval of these things, but they try to adhere to our wishes. A bookstore near them recently had a big sale, and they called asking about a few books. I vetoed the Thomas the Tank Engine book (gah), but I didn't know anything about "Maisy's Morning on the Farm"--until the book showed up, with "Watch Maisy on Noggin'!" emblazoned across the front. And so now I wonder...does my objection to licensed characters "stand" if dd doesn't know the show and doesn't have more Maisy merchandise? The book itself seems fairly harmless (although, like many licensed products, fairly boring and devoid of literary merit). Or is it simply naive to think that she won't run to the Maisy section of the bookstore because of her ability to recognize the character? What happens when she goes to nursery school (next fall) and learns that Maisy is a TV character? Does it matter? Is her experience of Maisy different than her experience of non-licensed literary characters (Ferdinand, Edwina the Dinosaur, Harold from Harold and the Purple Crayon) if she NOT a participant in the media culture that surrounds them?
Anyway, I don't have answers to these questions. I just find that these products/books make me a wee bit queasy, and I can't quite figure out why.
We are TV-free. We are also avid readers, and we work very hard to make sure that dd (almost 2) reads quality children's books--typically books reviewed in the NY Times book review or similar publications, classics, Caldecott award winners, etc.
Many "classic" and quality books now come with licensed products, however. Dd has the original Madeline, for instance--and she also has a large Madeline plush doll purchased by Grandma. She *loves* the two Knuffle Bunny books by Mo Willems, and she has a little stuffed Knuffle Bunny (also purchased by Grandma) from Barnes and Noble. I'm not sure how I feel about this. On the one hand, all of her other dolls and stuffed animals are not licensed characters. And, she only knows these particular characters from books, and we don't do any other licensed merchandise (I could write a book about my quest for a plain, children's toothbrush). And yet...having the dolls still rubs my the wrong way, just the teeniest, tiniest bit...perhaps because I don't like the idea that even good books become fodder for the merchandising machine, even though I don't think there's real harm in having a Madeline doll.
On the flipside: the other grandparents are VERY into brands and licensed characters; they don't really "get" our disapproval of these things, but they try to adhere to our wishes. A bookstore near them recently had a big sale, and they called asking about a few books. I vetoed the Thomas the Tank Engine book (gah), but I didn't know anything about "Maisy's Morning on the Farm"--until the book showed up, with "Watch Maisy on Noggin'!" emblazoned across the front. And so now I wonder...does my objection to licensed characters "stand" if dd doesn't know the show and doesn't have more Maisy merchandise? The book itself seems fairly harmless (although, like many licensed products, fairly boring and devoid of literary merit). Or is it simply naive to think that she won't run to the Maisy section of the bookstore because of her ability to recognize the character? What happens when she goes to nursery school (next fall) and learns that Maisy is a TV character? Does it matter? Is her experience of Maisy different than her experience of non-licensed literary characters (Ferdinand, Edwina the Dinosaur, Harold from Harold and the Purple Crayon) if she NOT a participant in the media culture that surrounds them?
Anyway, I don't have answers to these questions. I just find that these products/books make me a wee bit queasy, and I can't quite figure out why.










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