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Lactivist help  

post #1 of 2
Thread Starter 
Our local mall is doing a full-scale $9-million renovation. This mall is quite popular, second highest traffic count for our Santa Castle each year in all of Canada. I work there in one of the shops, but am off on mat leave. I'm friends with many of the other mall employees, as well as mall administrators and security. I'd like to, in light of this over haul of mall appearance, approach mall administrators regarding applying the international breastfeeding friendly symbol ( http://www.breastfeedingsymbol.org/ ) on each main entrance, on each mall directory and somewhere near each lounging common area.

In Canada it is legal to nurse your baby anywhere it is legal for the mother to be. Recently in Toronto many restaurants have made public their application of the symbol and have conducted press conferences to inform women of their rights.

I'm looking for ideas on how to go about this. How do I approach the mall? What should I mention in my letter? Should I find a way to first secure enough stickers or ask if that is something they would be willing to invest in? Or perhaps hold a fundraiser? I'm sure by creating some press for this would benefit mall profits (getting their name in the news) while also getting NIP much needed publicity(which is my main priority). I'm really clueless but feel strongly about this.

Any ideas would be helpful! TIA!
post #2 of 2
I would contact Toronto Public Health. Maybe start here and look for the persons involved in the restaurant campaign.
http://www.toronto.ca/health/breastf...ngfriendly.htm

If you get in contact with the people working on the restaurant campaign maybe you could tell the about the renovations, your ideas and see if you can collaborate together on putting together a proposal for the mall owners/managers.

Great idea!
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