Yep, I was told everyone (regardless if one could afford their own bag or not) would get the same bag for their child. Wells Fargo (bank) is sponsoring it. I was told that they had to use the bags and if they brought a different bag to school, it'd be taken away and sent home with the child at the end of the day with a note.
This sounds just plain crazy and oh, so controlling. Especially coming out of a public school. How can they really make you bring only one certain backpack? I would be mad just on principle - telling me/my child what kind of backpack we could use.
Maybe it is part of the agreement with the retail sponsor (the bank) so they get the free advertising in "payment" for giving the bags.
What happens when the bank-sponsored backpack gets "lost"? Do you get a new one....each week???