More bakery name feedback, pretty please

[littlehawksmom]

I am hoping to get some more feedback in naming my gluten free dairy free bakery.

I started this thread before, but it is gone.

I have a hard time with namings. It took me five months to name my son! We called him littlebird until something felt right. But with this, I can't have nothing whiile I get to know my bakery, so I have to go for it.

Anyway, this was suggested before and I like it

Nourish
Nourish Bakery
Nourish Foods

I'll have a tagline, too, like this

-a custom gluten free, dairy free bakery

But how about this (I live at a high altitude in the mountains and everything is named two mile high this, high mountain that..)

Elevated Alternative Grains-elevated nutrition
High Altitute Alternative Grains (HAAG)-this would be funny because I will share space with the 'Ugly Cookie Company'

Some people who avoild gluten love these longer names, but the people I ask that do not have a special diet don't think much of the name. I would like my products to appeal to people who eat gluten because of the extra nutrition added like veggies, fruits, supergrains, etc.

This week I am meeting my attorney and will just go for it then...
Any help would be great!

[Novella]

I'd go with simply "Nourish". No second words. It's clean and strong.

I'd scrap the tag line. I am assuming that the majority of your customers will not have dietary restrictions regarding gluten and dairy. So why advertise (in the forefront, as a tag line is) something that doesn't appeal to the majority of your customers? When I see too many references to with health lingo, I assume it's going to taste like cardboard. (And no, I don't survive on Twinkies!)

Your regular-diet customers will come, enjoy the food, and be pleasantly surprised to find out later that the stuff is healthier than they expected. (This information will be passed through word of mouth, or less prominent signage in your bakery or on your goods). Your diet-restricted customers will find out about your place through these less prominent methods of advertising. People who need something tend to be on the lookout for it.

[littlehawksmom]

Well, I don't have a storefront, per se, I will mostly be doing home and buying club deliveries. So no one is going to say, "Let's go eat at _____". Maybe that makes a difference, I don't know.

Thanks for the feedback.

[fek&fuzz]

i like "littlebird" as a name, but nourish is probably more appropriate for a bakery.

And I think you need the tag line, you will be serving a niche and want to make sure people know it. But, so as to not turn off the "regular people" the tag line could be something like "Delicious custom baked-goods that just happen to be gluten and dairy free." What do you mean by custom?

[eepster]

What kinds of grains are you going to be using most? I would think a name that hinted at those would attract the gluten free folks without alienating the regular folk. Like, if you will be using traditional grains from all over the world then I would use a name like "Ancient Bounty" or "Heirloom Harvest." If you were concentrating on a specific local grain then maybe something like "Native Feilds."

[littlehawksmom]

The thing I think is unique about my products is the fact they are so full of nutrition-not your average starchy treat. They mostly freeze well and can be popped in a kids lunch. And having a gluten free dairy free sandwich makes the world of bagged lunches much easier. Most food sensitive kids I have met (and my ds) can be pretty picky and these products can fill any nutritional holes in one's diet.

I am going to using grains from all over the world. By custom I mean that I can make anything-my products almost all have veggies in them-kale, green peas, pumpkin, etc-so if you feel that your (or your kids, as I see moms liking this)diet is lacking somewhere, I can make baked goods to cater to you. If you want more protein, I can add sprouted seeds, if you want less, I can take out the bean flour, for example. I will also do cakes and large orders for catering (I'm thinking the dinner rolls may be popular for caterers). Maybe the 'custom' is not needed since maybe it is assumed that a bakery will do this. I have never worked in a bakery, so hopefully I can wing it professionally!

I am going to try and get in with the weekly home delivery market and have a website that will show that week's offerings, and an online order form so people can order and then receve it that week-hopefully at a group drop off point-like a buying club. This is how our buying club works and we love it. So, if I can work it out, it could be a good thing. I hope to market to people by informing the local gastro doctors and peds, NDs, possibly nutrition staff at schools, autism groups, etc, as well as try to be carried in the local retail health food shops (just wondering about UPCs and nutrion labels for that).

I have never started a business or done very much paperwork stuff at all, so I am a little scared that I will invest some money and have the thing flop. I will be working with an attorney and a CPA, so hopefully they can prevent any silly mistakes. I think that will be worth the extra cash.

I do appreciate the feedback so much.

[eepster]

Originally Posted by littlehawksmom

I am going to using grains from all over the world. By custom I mean that I can make anything-my products almost all have veggies in them-kale, green peas, pumpkin, etc-so if you feel that your (or your kids, as I see moms liking this)diet is lacking somewhere, I can make baked goods to cater to you. If you want more protein, I can add sprouted seeds, if you want less, I can take out the bean flour, for example. I will also do cakes and large orders for catering (I'm thinking the dinner rolls may be popular for caterers). Maybe the 'custom' is not needed since maybe it is assumed that a bakery will do this. I have never worked in a bakery, so hopefully I can wing it professionally!

I would call those "special orders," and simply say something like "special orders welcome, let me fill your individual needs."

[janasmama]

I like the 'Elevated Alternative Grains' name. I think there are a lot of people who are looking for more wholesome grains even though they don't have gluten or dairy free diets. They just want the nutrition from them.

I agree with the using the term 'special orders welcome.' Custom makes me think you are really expensive and I don't need anything custom.

[littlehawksmom]

Much appreciated advice, everyone. So true about custom=expensive. Of course, around here, some people may be more likely to want it if it is expensive, KWIM? But I will go with 'special orders welcome'

Thanks!

[thriftyqueen]

I would go with Nourish as the name. The tagline could be Alternative Grains to Nourish your Mind, Body and Soul.

I like the name Nourish. It is simple, to the point and makes sense with the foods you will be making.

[Livviesmom0207]

I like the name Nourish as well.

For some reason, it sounds very upscale to me, the 1 word name. I like it!

[kokonutmama]

I also like Nourish, and found "custom" awkward. Just to be another voice in the chorus.

The aspect that appeals to me about your bakery is that it's likely to use a variety of ingredients that would diversify my diet in a tasty, easy (for me) way. Nourish captures that.

[littlehawksmom]

Thanks for the feed back, everyone!

It'll be named for sure in about a week, so I'll update then.