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Originally Posted by PatioGardener 
This is excellent news - do you mind sharing your success stories? I get discouraged.
There are changes on a local level in hospitals/with individual doctors, but as far as the formula companies go, I feel like it is a losing battle. We get hosptials to stop giving out formula and the nurses sneak it into women as they leave ('watching out for them' - brainwashed by formula companies who sponser infant feeding conferences/workshops) or moms get free cooler bags from Nestle or Enfamil in the mail ('it's OK, I use them for breastmilk only' - giving free advertising to the company and normalising formula, plus there is always that can if you need it...). We get community events to voluntarily stick to the Code and then mothers get bombarded with fliers and coupons for free formula when they sign up for maternity gear.
I know that we need to keep going a step at a time (thanks for the reminder  ) - I just wish our politicians had the forsight and courage to sign the Code.
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They're small victories, but I approached 3 local grocery stores and informed them that advertising formula in their fliers was against WHO code. 2 of those 3 stopped advertising it in their fliers. Granted, these were not big chains, but I still count them as victories

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A local hospital (I was on their BFI committee) is working to get rid of their formula contract. This is hard, but already formula is under lock and key. No freebies are given out freely even to formula feeding moms. They have it on hand in the hospital and they will give it out upon request but only after 3 different forms are filled out and the parents clearly request it. The pharmacy no longer uses any growth charts, info, literature with formula company names on it. Cereal samples are permitted, but nothing even remotely resembling formula is allowed. No formula company sponsering of anything is allowed anymore. Nurses (understandably) hate this because formula company money can be used for good too. It's a downward spiral though.
No images of bottles on any literature. Pacifiers are ok.
Anyhow, small victories, baby steps, but solid progress.
It is so damn easy to get discouraged. Formula companies (you are so right about them) have zero morality. They care about nothing but their bottom line. They're pervasive and sneaky and will eat away at your morale. There are 2 IBCLCs on staff at the hospital I used to volunteer at and there is a huge level of burnout. The senior LC is just awesome though. She encouraged us when we got discouraged and reminded us that every child who left that hospital still breastfeeding was a victory. Last year they had a 93% initiation rate and 70% of those babies were still breastfeeding at 6 months. That is huge.
Overall, I just find that people are more receptive and willing to accomodate breastfeeding issues than they were even just 5 years ago.