Quote:
Originally Posted by dogmom327 
I keep reading that having your website listed on another site that is indexed by Google helps increase your search engine rankings.
|
Having your website linked to by another site does two things.
First, it enables Google to find and index your site. That means Google will follow the link from Mothering, for example, to your site. Over time, Google will continue to visit your site and include more pages from your site in the index.
Second, the ranking of your web pages for any particular keyword phrase is determined by more than 100 factors, including how many backlinks you have.
So, if you have 500 links to your web page from other pages that are related to your topic, that are trusted sites, and that use your keyword phrase in their anchor text -- all other things being equal -- your page will rank higher for your keyword phrase than a site with fewer backlinks.
That said, you receive additional benefits from being linked to by other sites, because the other sites' visitors will find you there as well. So not only are you helping to build your ability to rank well for your keyword phrases, you're also benefiting directly from the other sites' visitors.
This, of course, assumes that the other site does have visitors. No worries about that on Mothering...
