p.m. me! i would love to look at your store. several people were really helpful when i was first setting up mine.
without looking i can say. use allllll the picture spots when sellign a poduct. use all five slots. people lvoe pics.
do a really nice job on the "front door" of your store. really spice up the the colors, maybe use seasonal colors or a theme color.
make it easy to read. to wordy turns people off.
make sure to list your shop rules. say you dont take returns cos your stuff is bath and body then say so.
hth.