what does it mean to go PINK?

[BellaClaudia]

I am totally puzzled..
some people are talking about going pink.. getting pink.
being pink..

and being members of somethigng to get the pink thing..

so what is this mysterious pink thing?

I see that some names are in pink.. is it somehow associated?

help! ... anybody?

thanks.

[thixle]

breast cancer awareness?

[Arduinna]

It's a subscription benefit that makes it so you can turn your username pink.