Motrin bashes baby wearing - Page 4

[Eben'sMama]

Originally Posted by Getz

Being condescending will help them sell product? Ok, whatever. My boobs weigh more than any baby I wore, and I have my boobs on me 24/7! Where is their condescending ad about that??

: I hear ya, sister!

[UberMama]

From Motrin's reply, I think they do get why it was offensive. I could be wrong but from how I read the reply, I DO think they get it. They were trying to convey that their product is for parents who gets aches and pains. They just didn't convey it in the best way (at all).

Now if the ad had three children running through the house screaming their heads off? That ad would make sense to me (esp after the day I had, lol!).

Good on Motrin for their reply, I think.

[UmmIbrahim]

Gee, as usual they seem to forget that carrying your child on your back or your hip is the norm in many if not most cultures around the world and that obviously, while there are better carrier choices than having your child strapped to your chest for hours at a time, if moms and caretakers have been carrying their children on their backs or hips for generations so they can cook and clean and farm then obviously it isn't that painful or else the practice would of died out thousands of years ago.

oi vey...I am so tired of these western commercial takes on such a standard parenting practice!
I doubt I'd see any similar ads in South Korea or Japan which are equally as industrialized but using a back carrier or a sling is the norm.

[Poogles0213]

Originally Posted by UmmIbrahim

Gee, as usual they seem to forget that carrying your child on your back or your hip is the norm in many if not most cultures around the world and that obviously, while there are better carrier choices than having your child strapped to your chest for hours at a time, if moms and caretakers have been carrying their children on their backs or hips for generations so they can cook and clean and farm then obviously it isn't that painful or else the practice would of died out thousands of years ago.

I think alot more goes into babywearing as a global practice. For instance, How many of these places where babywearing has always been and continues to be the norm are also places where a stroller would be seen as an expensive luxury? Or, in places where strollers can be readily available (I'm thinking Japan on this one) whose to say that it's not more of a practicality thing to babywear? At least in cities like Tokyo where it is very population dense...I know a mom in NYC who says babywearing is pretty much a must if you want to be able to take baby around the city (especially on subways etc.).

I'm not saying I know the answers to any of these questions...just some thoughts off the top of my head. Things are usually much more complicated and nuanced than we usually think at first glance :

[momz3]

Yikes!!

The only pain I have when wearing Bryson (didn't wear my other 2) is when strangers run up and try pulling back the fabric to "see the baby!":

[Cutie Patootie]

Originally Posted by Getz

My boobs weigh more than any baby I wore, and I have my boobs on me 24/7! Where is their condescending ad about that??

[Ruthla]

The problem is, Motrin happened to mess up at the expense, and in the face of, one of the most vocal, quickest-to-blog, “strongest-to-band-together-and-form-one-opinion-like-the-Borg” collectives out there - The Mommy-Blogging community.

Resistance is Futile!!!

[sapphire_chan]

Wow that was fast. I wonder if they'll use my suggestion about hauling a diaper bag around sometime.

[dougandsarah]

Originally Posted by Getz

Being condescending will help them sell product? Ok, whatever. My boobs weigh more than any baby I wore, and I have my boobs on me 24/7! Where is their condescending ad about that??

someone created a youtube video about fake boobs, its HILARIOUS and done in the exact same way as the babywearing ad.

[Tinker]

Holy crap!!!!!

I had not seen this ad, only heard of it, so I went youtubeing. How in the heck did they think that would ever go over? All I can do is laugh at their stupidity.

[Twinklefae]

Thanks for the hint about youtube. Yikes. WHAT were they thinking?

[medaroge]

I cant find the parody one, can someone post it or pm me?

[princesspennie]

I just read the article about it being pulled.

http://blog.nj.com/parentalguidance/...hat_weari.html


How horrible, I do not understand how this idea was even put into production as a commercial. What were they thinking!

i am glad it was pulled.:

[Alcyone]

I found the parody.

[BethSLP]

Originally Posted by lolar2

Well, I carry 35-pound DS on my back in an Ergo and yes, after an hour or so my back does hurt and I do need some ibuprofen; this has been the case since he hit 30 pounds. Most Motrin campaigns, it seems to me, talk about "everyday" aches and pains from normal daily life. So it's good IMO that they are treating baby-wearing as normal daily life.

haven't read the whole thread but I agree with this poster.

I don't see it as a slag on babywearing...although, it might have been more balanced if they had a mom lugging a kid in a bucket. I think if it had had just a kid in a bucket though, people would be annoyed that it makes it seem like ALL moms carry their kids in buckets all day. I like that babywearing is seen as mainstream now.

And I'm really having a hard time believing that your back feels totally fine after babywearing all the time. Ergonomic or not, carrying a heavy kid on my back, hip or otherwise can cause me to be out of whack over time. Its a part of motherhood, but just like being pregnant, it can be hard on the body sometimes.

I just don't see this as a slag on babywearing at all. I see it as a positive that its considered part of the status quote now and an everyday thing for moms to do.

XOXO
B

[woodchick]

Originally Posted by BethSLP

I just don't see this as a slag on babywearing at all. I see it as a positive that its considered part of the status quote now and an everyday thing for moms to do.

Did you see the ad? The tone was definitely flippant and condescending to women who babywear- especially by suggesting that it is only so popular now because it makes us look like "official moms".

No one is suggesting that babywearing doesn't hurt sometimes or that there aren't other mothering activites that hurt. Most are just upset by the tone and angle that Motrin chose to use.

[annettemarie]

What I would have loved to see is a montage of moms, some slinging, some carrying buckets, moms giving piggyback rides, moms holding babies on their hips, moms carrying laundry baskets and toys and two siblings at once-- and then have them peddle motrin.

[athansor]

Hmm..last night I forgot my Ergo, and stood holding my big 6 month old little one for about an hour. Talk about hard on the back! If the options are carrying him around in a baby bucket at his weight, wearing him, or holding him without a sling or carrier, I'll take babywearing every time. Much easier on the back than the other options!

[Arwyn]

That's a good point, athansor, and I think it echoes what Annette was saying. It's not that babywearing is always and completely pain or discomfort free, but that compared with the other options when one has a small child, it's not bad. The way the ad made it sound was that the woman was in pain because of babywesaring, and if she hadn't bewen wearing, she wouldn't have been in pain. That's (part of) what makes the ad so messed up, why it came across so negative toward babywearing, and why there was such a reaction to get it taken down.

[LBMarie9]

looks like they removed the ad from online.