For a store soap, it isn't "bad" compared to others. It is made w/ tallow of varied sorts, rather than veg oils. It's unnatural fragrance makes up the part that isn't 99.44% "natural". I find it drying, but it has been my choice of soap to use to make my homemade laundry soap, until I start making my own soap again (just have to order some lye, at this point). Then, I won't have much use for it at all. If you only got it for the moment, you can always get what you need from the natural foods store tomorrow, and grate up the Ivory and make some laundry soap for your family from the recipes on here! I'm saving tons of money doing this, and love this forum!