I wanted to bump up this thread again.
I am trying to get my new practice up and running now. I have gained a few clients, which I think is a great start. I am trying to build a very solid practice though, so I am trying to do as much as I can right now. I moved to an area that has not had a homebirth midwife for quite some time, so I am mainly just focusing on getting the word out that I am even here. Here are a few of the things that I am doing:
1. craigslist ads. Once a month I am posting an ad on my local craigslist. I do get quite a few website hits this way and have gotten a few contacts and 1 client this way as well. Totally free
2. I have a website and have worked to try to get it bumped up in searches. It still isn't coming up the best, but my profile for birthpartners.com comes up right away in a search for a midwife in my area and through that people can find my website. I have submitted my site to all the free directories that I can find and have paid for a few as well. I am keeping track with google analytics to see which ones actually bring about website hits compaired to which are wastes of my money.
3. I have been putting business cards out at local businesses.
4. I recently got 200 free postcards from vistaprint that I typed out a message on. Just stating who I am and what services I am providing and I am sending them to all the local chiropractors, herbalists, massage therapists, etc.
5. I sent out an email to childbirth educators and doulas letting them know who I am and what I do. Most are quite a distance from me, there are only 3 doulas here who are not affiliated with the hospitals and there are no childbirth educators down here, just more up in the metro area.
So, that is kind of where I am. I am considering a few things as my next steps. I would love to hear from people who have tried these things as to if they work or not:
1. Offer free childbirth education classes. They could be geared towards homebirth or not.... I am not sure which would be more beneficial for getting my information out. The ONLY childbirth education in my community is through the hospitals so far.
2. hosting a movie night once a month, focusing mostly on homebirth movies. This could get pricey though.
3. Starting a homebirth meet-up style group. it would be nice to grow that community down here as Minneapolis/St Paul has a large homebirthing community and it is quite a bit smaller here.
Any other ideas? What has worked for everyone else?