I feel like I jumped off a cliff. We've had a very unofficial buying club/co-op program (that we've now formalized) but the big news is that we've launched our wholesale program. Tomorrow I'm going to start contacting people who've contacted me in the past but beyond that I'm trying to figure out how to promote it. Mainly I want to target health food stores (like the small independent one's--not Whole Foods or anything!) and natural health care practitioners (naturopaths, chiropractors, acupuncturists, etc.).
Any thoughts on how to reach my audience?