I haven't posted on this thread before, but I used to frequent the older forum. I thought I would post this listing for any of you mamas who do web-writing and are experienced with breastfeeding and have done some health content. I am a Guide at About, been there for just over a year and really happy there.
If you are considering applying, my advice is to apply soon. It just went up today. The way the screening process works, the sooner you get your application in the better. The screening process is rigorous, I will tell you that. If you have any questions, I'd be happy to answer what I can here.http://beaguide.about.com/cwapplynow....htm&x=76&y=23
The Breastfeeding Guide will be someone with professional experience working with Breastfeeding women in a one-one and group setting. Ideal backgrounds for the position include:
- a lactation consultant who works directly with breastfeeding women
- a doctor, nurse or health educator with extensive experience educating and treating breastfeeding women
- a health writer or medical journalist with extensive experience writing about breastfeeding
- a La Leche League leader or someone with similar training who can clearly report on practical as well as medical facts related to breastfeeding
The Guide will be able to discuss all aspects of breastfeeding and will possess a solid, up-to-date grasp of the topic.
The Guide will:
- be someone who is already familiar with and active in online discussions and communities that focus on food allergies
- be an excellent writer and communicator
- discuss complex medical topics using simple layman’s terms and avoid unnecessary jargon
- display an excellent “bedside manner” to help users through what may be a difficult time in their lives
- be willing to have all articles medically reviewed and edited prior to publication
- establish a friendly, authoritative voice
- consistently produce concise, accurate, legible copy
- possess a basic understanding of HTML and Internet use
- establish confidence in the scientific credibility, accuracy and comprehensiveness of About.com content
- keep current with the latest news, issues and events related to breastfeeding
-be willing to maintain the site's navigation, forums, newsletter, landing page
The primary audience for About.com’s Breastfeeding content is women who breastfeed or plan to breastfeed, at least to some degree, for some period of time. The site should answer their questions about breastfeeding and help them make decisions about their breastfeeding goals. The audience includes women of many minds about breastfeeding, not all of whom will be interested in breastfeeding exclusively. Sensitivity to the range of approaches to breastfeeding is required. The Guide should be able to the needs of those who wish to supplement breastfeeding with formula feeding or who are looking for assistance weaning a child.
TOPICS TO COVER:
Please keep in mind that Health channel guides are held to a high standard and all work will be reviewed by an editor prior to publishing.
The About.com Breastfeeding Guide will be working with a site that has content created by a former Guide already in place. Any Guide candidates should visit breastfeeding.about.com to explore what we already have on the site.
The current Breastfeeding site covers the basics of breastfeeding. While the new Guide may choose to eventually update some of the current content, the Guide’s primary responsibility is to build upon the existing base of content. To do so, the Guide should concentrate on the following topics -- this list is not intended to be complete; it represents a suggested minimum of the topics to be presented in the About.com Breastfeeding site:
-What you should know about breastfeeding before your baby is born
-Baby’s first feeding and latching on
-Different positions for holding a nursing baby (images preferred)
-What to know about “scheduling” a baby’s feedings
-Tracking how your diet affects baby
-Information about nursing older babies and children
-Adding in solids or supplementing baby’s diet
-Managing special situations (preemies, special needs children, allergies, etc.)
-Why breast is best – from what’s in breast milk to the benefits of the act itself
-Dealing with basic problems such as mastitis, blocked duct, engorgement, inverted nipples
-Dealing with serious problems (from abscesses to health conditions that affect mother’s ability to nurse)
-Situations in which a mother cannot breastfeed
-What to expect (from baby and your body)
-Options for feeding after breastfeeding/while weaning
Support for Moms
-Locating and working with a lactation consultant
-Breastfeeding in different situations – at work where there are poor accommodations, when you already have one or more children at home, when you’re traveling, breastfeeding for adoptive mothers, etc.
-Breastfeeding tips for those who feel “shy”
-Advocacy and awareness around breastfeeding
-Soliciting tips and stories from readers that will help others
-Profiles of LLL and other organizations that mothers can turn to or start on their own
-Product recommendations and reviews (written by you and solicited from readers): pumps, soothing products, bras, etc.
In addition to writing new content, the Guide should be able to re-organize and “re-package” content that is currently on the site to make it easier for breastfeeding moms to find information and resources related to their specific condition.
This may include any or all of the following:
•Updating User Paths
•Crosslinking to Parenting and Health Guides
•Creating pieces of contents that are hubs of information about different topics –hubs may include the Guides’ own content, the former Guide’s work and content from other Guides on about.com
2) Connecting to the larger community
The Guide should be a person familiar with online resources and advocacy groups. He or she should actively participate in blogs or other forms of discussion around this topic. We expect the Guide to build relationships with other who are reporting and discussing breastfeeding. This site should grow into one of the respected sources for answers and discussion on the web.
3) Creating sticky content
The Guide should have an eye on keeping readers interested in staying on the site and returning. Some of the most successful methods for doing so include:
•Creating quizzes (What do you know about breast milk?)
•Using images to illustrate and educate (example: what how to do a football hold)
•Building hubs of content – pieces that link readers further into the site by offering more related information presented in a well organized, visually enticing way