Need Marketing tips for an established online business - Mothering Forums

Forum Jump: 
 
Thread Tools
Old 09-06-2010, 11:52 PM - Thread Starter
 
DevaMajka's Avatar
 
Join Date: Jul 2005
Location: Burnaby, BC
Posts: 10,344
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I think it would be a wise use of my time to spend time marketing dp's website. I know next to nothing about marketing, though!

He's a music teacher, and has a guitar learning site. The in peson lessons are doing great, but the online portion has been ongoing for years, but has never made lots of money (though it did pay for my CD habit s). It's a good product. It HAS to be a matter of marketing!

His google ranking is decent for local searches (first or 2nd page for "guitar" plus our city).

First, I read about ezine articles, so I've passed that on to him. Where else should we look at advertising? He does videos on YouTube that direct people to the site.

Secondly, how do we go about determining the right rice to charge? Too expensive, and people won't pay. Too cheap, and it seems like it's not worthwhile, kwim?

Any other marketing advice? Where did you go to learn about effective online marketing campaigns (that are free or cheap)?

Becky, partner to Teague, SAHM to Keagan (7yo), Jonah (2yo)
 

DevaMajka is offline  
Sponsored Links
Advertisement
 
Old 09-15-2010, 03:40 PM
 
wahm's Avatar
 
Join Date: Dec 2009
Posts: 47
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Hi - You have some great questions there. I have a few suggestions.
1. Purchase a Marketing (specific to internet marketing) textbook. Not fun reading, though!!
2. Look around and see what others, who are in the same or similar business are doing.
3. Hire a business consultant to help with that aspect.
wahm is offline  
 
User Tag List

Thread Tools


Forum Jump: 

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off