I debated whether or not I should post to this thread with as disheartened as I have been with mothering and their advertising over the last 6 months. But a comment from you Cynthia has made me wonder where exactly some of these figures come from:
We are raising the rates in keeping with our traffic and ranking as pricing our ads too low affects our credibility with other companies and sites.
Now because of my issues with mothering in the last 6 months I have decided to begin looking elsewhere for print ads. Yes this is a little different then the banners but not very different.
You Cynthia stated that the 10% discount was going to be removed for those who advertise in the magazine and also want to run a banner campaign. So it is all related.
Regarding your comment above, as I said I have been in contact with several larger magazines. As usual, when you contact them, the true ad price vs. the listed ad price is very different, typically much lower. Same with mothering. Now for an ad in a larger magazine, same size ad, the cost is the same as your listed price. I will receive premium position, no not promised premium position and then the promise is not followed through with, they will fulfill their promise. I will receive a FREE 480 x 60 ad on their message board. I will receive FREE Christmas gift guide ad.
Most importantly I will be treated like a human, I will not have things promised that are not followed through with. I will not have a ad/banner approved, put up, then told that "it doesn't meet our guidelines", even though it has already been approved, I won't be told to change it, who cares if you have to pay or stop running it.
Now, yes, I am truly disheartened with the advertising issues and Mothering. I remember a time when MDC started to allow wahms to advertise so that they could earn enough money to improve the boards. The wahms were wonderful then. If we were promised something it was followed through with.
It is unfortunate that because of all the changes at MDC I personally feel unwelcome here as a wahm. I have always had great respect for what the magazine provides to so many moms. It is just a shame that those who once were needed to help the boards are no longer needed so they will be slowly squeezed out.
When stating that you are increasing the prices so that this site is credible, that is just ludicrous. Why not just say we are increasing the cost because our costs have increased, because we want to hire more people, or just because we want to and we can so we will. That is the truth, it has nothing to do with credibility especially since some of these other boards are offering a heck of a lot more for the same price.
I have had a friend devastated at being told that her logo was no longer good enough for MDC. MDC was able to run a banner campaign that linked to a website with books that condoned corporal punishment. MDC stated they had to let the banner run out because the company paid for whatever their duration was. Yet, a wahm, who is running a banner here with her store logo, a banner that has been running for a period of time, a banner which was approved of by MDC in the beginning, was told she must remove the offending pacifier out of her baby logos mouth, she must change her banner or you will not run it period. So what is the difference, she paid MDC, her banner was approved, was the difference that she was a little guy and a little guy really has no say so?
When speaking of being there for the wahm, yeah half off is great but who decides who is a small business? So for the next month or 2 you have some left over spots, once the new guidelines catch on these spots will most likely be gone. But until then we will auction them off to the highest bidder.
I LOVE mothering, I LOVED MDC. I dislike who MDC has become. No matter how many times you (you because you Cynthia are the one who deals with this stuff) say it is not about money, really the bottom line is it is about money. You know, having it be about money IS ok but stop feeding us a line of BS and tell us that hey we just need the extra revenue. I promise this will be better received then if we are told things like "we are raising prices to make us credible" when that is just not the truth. Your price now for a magazine advertiser and MDC advertiser is much higher then their prices.
Now, I truly hope that I am not banned because of my comments. I have kept my feelings inside for the last 6 months. I am tired of promises that are not followed through with. I wish we could have the old MDC back, the one that cared about all of it's members not just a select few