First thing I noticed is your store took forever to load and I am on a High speed broadband connection. People are impatient and if a site takes that long to load on a high speed connection they will just leave before they ever get to your site. There are many variables of course and it does take time to gain a good reputation and to get the word out but these first design issues must be taken care of before you can go any further.
It’s amazing how many people go blissfully into business with the notion that they only have to open the door, and the customers will come running. Nothing could be further from the truth. There is a common denominator found in the majority of unsuccessful online businesses, and that is a lack of marketing.
No matter how brilliant your website may be, or how clever your product or service, success will be very slow in coming if you don’t take steps to get the word out to the marketplace.
People often tell me that they are disappointed because their new website is not generating any sales. The first thing I ask them is whether they have done any marketing. More often than not, their response is that they haven’t really done anything at all.
Building a successful online business takes time and effort. It can take many months, if not years, for a business to develop a reputation for reliability and trustworthiness. However, once gained, that reputation is more precious than gold. Unfortunately, most business owners give up before they ever reach that point.
When promoting your business, the first step is to make sure that your website is optimized for search engines. To do this, ensure that your website meta-tags include the most important keywords pertaining to your business. Keywords should also be included in the title tag.
Once you’ve done this, and your website is completely ready to be seen by the public, submit your site to the search engines. To do this, you can use the FREE service provided at the following site:http://www.submitexpress.com
Another excellent site is selfpromotion.com. Here you can gain valuable information on how to market your business. They will even submit your site to search engines if you make a donation to their service:http://selfpromotion.com
Having your site listed with search engines is essential. However, to get traffic quickly you will need to use a Pay Per Click service, such as Google Adwords and Overture.com (Yahoo search marketing).
Decide on the keywords and phrases that most people would use if they were looking for your service. Then start bidding for those words, making sure that you ONLY nominate the lowest amount available. Google and Overture will suggest a figure, but DO NOT bid that amount. Start small and see how much traffic you can generate. Once you see results and your business begins to grow, gradually increase your bids, if necessary.
When preparing your website and promoting your business, it is very important to remember that every penny and second spent improving your online presence, is an investment in your future.
Ultimately, there are two types of online businesses—those that are website failures, and those that are website winners. Get things right at the start, and your dream business will never become a nightmare.
Hope this helps,