Just had my 2nd child a few days ago at the same hospital where I had my first. When my first was born, I would say that the hospital was very breastfeeding friendly - rooming in, available LC, no pushing of formula... they did give me a diaper bag that was clearly sponsored by a formula company. I ditched the useless stuff and kept the real BF support stuff.
This time around, things have changed. Now they are truly a Pro-BF hospital. A few weeks ago, at my OB's office, I saw the BF book they are giving out now. All the info in it seems spot on and it was full of helpful internet links to sites like Kellymom, breastfeeding.com, and LLL. When baby came out, she was put on my chest and no one ever suggested moving her to weigh or do eye goop or anything until after she had nursed. I had GD, so she was subjected to frequent blood sugar checks, but I was assured that she would only be given formula if her sugars went really low and even then, it would be given along with the breast using an SNS. Fortunately for us, her sugars never dropped low enough to have to do that.
Milk started coming in within 12 hours and her sugars stayed stable.
I was given a diaper bag this time around, too. This time, it had in it: a changing pad, receiving blanket, a trial tube of lansinoh, and some gel booby tubes things. That was it! Oh... and maybe a coupon for diapers & wipes. There was nothing in there even related to formula. So awesome!
So anyway, I just had to rave!