I know it was a very long time ago for me, but I don't remember hearing anything about breastfeeding when we were being taught the birds and the bees in school. It would make sense, wouldn't it? Since pretty much everyone agrees it's the best food for baby even if they don't agree on anything else?
What do the Freedom Airlines flight attendant, the clerk at Victoria's Secret, and the manager at Burger King all have in common? They were ignorant about breastfeeding. They weren't trying to be malicious. They weren't trying to fight for a cause. They were trying to do their job in what they believed was the proper way. They just weren't aware of the facts.
Is it the job of the company to ensure everyone is fully aware of all laws? Sure. But isn't it also the job of the school system? Fifteen minutes a year in gym/health class of hearing about the benefits of breastfeeding and how nursing in public is supported by law would have saved these companies a lot of money and saved the employees a lot of egg on their faces, too. Not to mention it would cause millions of young mothers to think twice before automatically turning to formula to feed their babies.
It's easier to grow a sapling than to uproot a tree. Are there lactivist organizations already working on this? I haven't seen anything on it, but then I haven't really looked, either.