mlia, thank you for posting. I know just how devestating it is to plan to breastfeed and not be able to."I used Dr. Sears' book and website to help make informed decisions once I realized I had to think about formula."
I have no problem with that at all!"And I see the link to storebrandformula.com as a way to let mother's know they don't have to be sucked into the name brand $ pit because all formulas are nutritionally the same."
That is an excellent point, but the problem is he is saying one thing and doing another. He is saying in his Baby Book that it is unethical and wrong to advertise
formula, and then he is doing so on his website. He gets money for putting that link there.
I also bottle fed my first baby after medical professionals and formula companies had sabotaged me at nursing. I too never propped a bottle, and prepared bottles ahead of time so I could feed on cue.
When I criticize the formula industry
I do not mean to criticize formula feeding mothers!"I see that as education in the context of his article."
The ARTICLE is information, the LINK is advertising along with information.
The problem is, studies show that formula ads can sway pregnant moms who have not yet decided if they want to breastfeed. This is why the World Health Organization and UNICEF have a code of ethics for marketing formula, why they have implored medical professionals not to give out ads and formula samples to their patients.
The Storebrands website breaks the WHO Code in many different ways with inacurate information (for instance, by saying on the homepage that the formula is recommended by a pediatric nurse, and by their language implying their formula is as good as human milk. One simple breast-is-best disclaimer is contradicted several times at the web site; this breaks the WHO Code rules, and in the Baby Book Sears says he SUPPORTS THE WHO CODE.) We are so used to formula ads in this country that we forget they are illegal in many other countries...in many countries the WHO Code is law.
It is possible for a mom who formula fed one or more of her children, such as myself, to still be disgusted by the ethics of formula companies
My beef is never with the formula feeding moms, it is with the unethical formula companies
and the unethical (in my opinion) doctors who benefit financially from them. Linking, not just banners, can bring in money to a web site owner.
Hey for all I know he donates his Wyeth Storebrands profits to La Leche League. But Wyeth is the same company that sent me a huge case of formula when I was pregnant for the first time, despite my telling my OB I wanted to BREASTFEED.
Since I didn't know any better, I did supplement with formula, (hey my pediatrician told me to!) and quickly lost my milk supply. I do not see the Wyeth Storebrands company as benevolent and innocent.
So to see Sears $$profitting$$ (web sites profit from links) from the very company that helped destroy my first breastfeeding relationship
makes me unable to support HIM any longer.
He could say "store brand formula is just as good, by law" without linking to the site.