This is an e-mail post from a breastfeeding advocate in Canada:
"This is being discussed on Lactnet. Apparently Brooke Shields, who is breastfeeding her first child, and has been photographed carrying her in a sling, has also signed a formula promotion contract.http://www.timesdispatch.com/busines...BFBJUHYJD.html
Actress Brooke Shields has been named celebrity spokeswoman for a new line of infant formula made by PBM Products of Gordonsville.
Shields, who gave birth to her first child in May, will help introduce the Bright Beginnings formula, which features enhanced nutrients.
PBM hired Slay Public Relations, part of The Martin Agency, to handle media relations and The Martin Agency to do advertising.
PBM markets and distributes store-brand formulas that compete with name-brand products such as Enfamil and Similac.
Contact Gregory J. Gilligan at (804) 649-6379 or [email protected]
Dr. Jay Gordon - a regular on Lactnet, and huge supporter of breastfeeding and attachment parenting (see http://www.drjaygordon.com
) is also the pediatrician to many celebrities and stars in Hollywood.
He has offered to put together letters and make sure they are given directly to Brooke Shields. He suggested that sometimes celebrities' publicists make contracts that the person does not realize the full implications of. He suggested that if many of us (moms, Brooke's fans and lacation professionals) were to write and educate her about how her about the negatives of formula and formula marketing, and how her relationship with formula co's will damage her image, then perhaps she could/would try to get out of her contract.
Send your letters to Brooke to
and he will gather them together and get them to her.
(I wonder if this ad campaign featuring Brooke is being launched to counter the Gov't campaign for breastfeeding that is being launched this fall)."
LETS ALL HELP LADIES-SEND A SHORT/LONG NOTE TO BROOKE AND LET HER KNOW HOW YOU FEEL!! Thanks!