I was born in 71 and was ff. At the time my mom didn't know anyone who had bf and since she was still working, it was formula for me.
My brother was born in 79 and was bf for 1 year. By this time, my mom was a sahm and decided to give bf a try. My mother was given horrible advice then when it came to bf my brother. Her ob and the ped had her believing that he could only be fed every 4 hours and should be weaned when he turned 1. I remember both of them being so miserable. My mom went through a lot of guilt over the feeding of my brother because she knew that he was hungry but believed the doctors that she would be harming her baby if she fed him off schedule. It still bothers her to this day that she listened to them.
My other brother was born in 86 and my mom decided to ignore the advice of the doctors, stop watching the clock and bf on demand. She bf him until he self weaned at 2 1/2.
When I started having kids, it was my mom who helped me come to the decision to bf. She was a great support for me. All 3 of my kids fed on demand and self weaned.