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My name is Dan Li, and I'm a Ph.D. student in the Department of Communication Studies at Northwestern University. I'm conducting a research project about how American parents guide their young children's TV viewing. This research involves an online survey, and I would like to invite you to participate.
You can take part only if you live in the United States, are at least 18 years old, and have at least one child between 0 and 8 years old. The survey is online, and would take about 20 - 30 minutes to finish. All of your answers will be completely confidential; responses can't be linked to an individual completing the survey.
If the above link doesn't work, you can paste the following URL into your browser's address bar:
If you have any questions or concerns, you can contact me at firstname.lastname@example.org. Questions about your rights as a research subject may be directed to the Office for the Protection of Research Subjects at Northwestern Institutional Review Board at (312) 503-9338. The IRB number for this study is STU00048154, and the title is “Parental active mediation of young children's television viewing: An application of the theory of planned behavior."
Thank you very much!
Media, Technology, and Society
School of Communication