JeongMee Yoon, a South Korean artist, in an effort to explore gender-specific marketing, has photographed children surrounded by their possessions. You can see some of them here on Slate.com.
The article says:
The pictures and the way she's arranged the children, surrounded by all this stuff, is a very powerful statement, in my opinion.
The photography is amazing!!
And the gender-specific color-coded marketing ploy is so true. About 10 years ago one of my first jobs in the USA was as a Sales Assistant at a shoe store for toddlers. Almost all the shoes for girls were pink and almost all shoes for boys were blue. We once ran out of "girls shoes" in a popular model and I suggested the mom to buy the identical version and shoe size in blue (aka, the "boys" version). She looked at me shocked and offended saying: "But those are boys shoes!" Granted, the shoes were for a 1 year old.
So, the question is: are brands not manufacturing kids products in non-traditional gender colors fearing that they won't sell (given the mom's reaction above), or marketing campaigns have been so successful that they brainwashed parents into believing only certain colors are acceptable for their boys / daughters?
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