We don't do television, or any branded characters from TV or movies or the like, which is not uncommon where I live (San Francisco). But what I find amusing and a little baffling is the extent to which people make this a Sacred Rule and are then sniffy about how "oh I thought you didn't do CHARACTERS" when my daughter knows character names from BOOKS. I loathe Disney's Pooh, but we read the original books and love Pooh bear from there. I didn't know there WAS a Maisy television show, my daughter knows Maisy from reading Maisy books. I just find it funny that, at least where I live, it seems to have become an orthodoxy. Someone above said that Cinderella was a brand, and that really surprised me. Upon reflection, I understand what the poster meant with regard to Disney branded Cinderella merchandise, but since we never run into that stuff in my life, I was taken aback for a second -- in my life, Cinderella is a fairy tale, one we read in a book!