Meal planning will help a great deal I bet.
Have you looked at any other sources for your fake meat? A coworker bought a case of some product that Wild Oats no longer carries. I think it was a bit cheaper that way, and she knows she will use it.
Since fresh produce is important to you, is gardening an option - either in containers or in the ground?
Do you buy much processed/packaged food (like frozen entrees), or is it mostly the faux meat and produce that is setting you back? I've starting making breakfast and regular burritos for the freezer. So much cheaper! And probably healthier.
Bridget. Momma to DD (4), expecting DS - 9/09, wife to SAHD. Gardener, coffee addict, urban dweller.