Natura Pet Foods ( Innova, Evo, Karma, CA Natural ect) bought by Proctor and Gamble last year. - Mothering Forums

Forum Jump: 
Thread Tools
#1 of 4 Old 02-25-2011, 07:47 AM - Thread Starter
Arduinna's Avatar
Join Date: May 2002
Posts: 31,187
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)

Did anyone else know this? I really haven't been following pet food since we started feeding raw 4 years ago so I just found out. I used to feed EVO before we went raw.


check this out


On June 1, 2010, Natura Pet Products finalized the sale of their business to Proctor and Gamble (P&G), the world’s largest manufacturer of household products.


but the "best" part is this


Pet food companies are not required to list ingredient changes on dog food labels for 6 months -- a legal loophole for P&G


I did not know that.


The link discusses what P&G did to the Iams and Eukanuba brands after they bought them out.



I'm really unhappy that EVO, which was our grain free backup food for travel ect when raw wasn't convenient is now owned by P&G.


Arduinna is offline  
Sponsored Links
#2 of 4 Old 02-26-2011, 04:09 AM
Oubliette8's Avatar
Join Date: Apr 2009
Posts: 805
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I found out shortly before it happened. A shame because it was a great food. I did send an email to Natura to tell them what I thought of this, and they sent a form letter back in response, about how they believe P&G is committed blah blah blah. I was sad to see it sold. Its fallen somewhat on my food ranking because of this, and I'll be carefully watching for changes in the future, as I'm sure they will come. I don't feed it myself. I was using their biscuits, but have switched to a different brand, and think I'll make it permanent.
Oubliette8 is offline  
#3 of 4 Old 03-03-2011, 12:59 AM
zebra15's Avatar
Join Date: Oct 2009
Location: State of Confusion
Posts: 4,731
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 20 Post(s)

Yes I knew but California naturals -Grain Free- LAMB is the only thing that wont make my dog sick.  So far so good.

Mom to J and never-ending , 0/2014 items decluttered, 0/52 crafts crafts completed  crochetsmilie.gif homeschool.gif  reading.gif  modifiedartist.gif

Seeking zen in 2014.  Working on journaling and finding peace this year.  Spending my free time taking J to swimteam

zebra15 is online now  
#4 of 4 Old 03-17-2011, 02:55 PM - Thread Starter
Arduinna's Avatar
Join Date: May 2002
Posts: 31,187
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)

I've decided we will switch to Wellness Core on those rare occasions where raw isn't convenient IE certain travel plans. I'll just have to remember to check and see what pet food changes might have happened before purchasing. Not that we have any need to commercial food anytime soon, but I like to be prepared. 

Arduinna is offline  

Quick Reply
Drag and Drop File Upload
Drag files here to attach!
Upload Progress: 0

Register Now

In order to be able to post messages on the Mothering Forums forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.
User Name:
If you do not want to register, fill this field only and the name will be used as user name for your post.
Please enter a password for your user account. Note that passwords are case-sensitive.
Confirm Password:
Email Address
Please enter a valid email address for yourself.
Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Forum Jump: 

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off