I was raised without tv, and I have been raising my dds the same way. Now, however, I am a single mama, and although stbx had always agreed to be tv-free (he didn't even have one when I met him!) he is now letting dds watch tv every day that he's with them. Dd1 loves Dora and Diego and now has a wide array of Dora products - clothing, umbrella, kite, toys, books, cds, etc. She also pretends to be Dora or Diego on a regular basis - a big change from all her fairy play. Has anyone else had to deal with this kind of situation? Is there anything I can do, or do I just have to deal with it? Thanks!