Yup, lanolin (usually Lansinoh brand, I hadn't ever seen the other you posted) is a breastfeeding godsend, not something they would know much about at craft stores. I used it myself last time around, long before I ever thought of cloth diapering. And since I never finished a full tube, I'm getting it for dual purpose reasons when I have this babe in May/June. Even at the usual price, it's worth it since a little goes a long way.
Specialization is for insects. -- Lazarus Long