My daughter loves these vitamins and, while they are not perfect, I thought the were pretty good. They contain only all-natural flavors and ingredients which is very important to us because, like many children, my daughter has a sensitivity to food dyes. I love that they contain omega-3 and DHA which our store-brand vitamins we usually use do not. They contain no high-fructose corn syrup, but do contain sugar. They taste great and are not too chewy. They taste and feel exactly like Annie's gummy bunny fruit snacks but with a dusting of sugar crystals on the outside.
A single serving of gummies consists of 4 pieces which is good because it allows you to stretch the intake out over the course of a day if you want to but not so great because you use the bottle up fast and at almost $20 a bottle, they are not cheap. Still, they are much better than the non-natural store brands. My biggest issue overall is that they contain Vitamin A in the form of retinyl palmitate and I would much rather it were beta carotene.
The company is also involved in charity and when you purchase a bottle, they make a matching nutrient grant to a child in need through Vitamin Angels.