Very similar to the Blue Canoe Jane's Plus Bra Cup, actually, but prettier and a little less sleep-bra-like. Like the fit and feel very much. Not totally smooth under fitted clothing, but that's tolerable.
Note that this is a pull-aside nursing "opening." I think I would rate it even more highly if it had easy-to-use, one-handed clasps, as I think its shape and fit would be better preserved if not stretched over and back 10 times a day, as has happened to my Blue Canoes over time (they get kind of "sprung" from action). However, it's also great at night, just pull aside. So not a pro or a con, per se -- just a concern that, long-term, the lack of a clasp may strain the elasticity of the fabric/construction.
Although this one is not "cheap," I think it's actually worth the $54 I paid for it. I don't feel that way about many others, so that's saying something!