We love this stuff. My son gets compliments from his pediatrician and strangers about how pretty his skin is. He will literally rash up just from the chlorine and junk in our tap water and this soap is the only one we could find that calms this down for him.
I cannot lie our whole family uses it now.
the only con is if I don't leave it in his hair for 30 seconds (which it says to do on the bottle) the baby stink will linger. But as he loves bath time this is never really a problem.
THE BIGGEST THING I HATE is that the dispenser only ever works half of the time. Every other bottle I buy the dispenser will not pop up. I just save a few working ones and transfer the soap.