Walt Disney Offers Refunds to Baby Einstein Customers

Oct 22, 2009

The Campaign for a Commercial-Free Childhood (CCFC) has succeeded in one of its efforts to stop false and deceptive marketing of baby videos by persuading the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. A CCFC 2006 Federal Trade Commission complaint forced Disney to stop claiming that Baby Einstein videos were educational for infants, but the company made no move to compensate parents who purchased them. Continued pressure from CCFC members was integral in convincing Disney agreed to reimburse Baby Einstein customers. Research shows that screen time is not educational for babies.

What you can do:

• If you've purchased a Baby Einstein DVD in the past five years, click here to learn how to get your refund.
• Share the CCFC fact sheet on baby videos with any parents that you know.
• Pass on news about the refund on relevant blogs, parent listservs, and social networking sites such as Twitter and Facebook.