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Mothering Magazine and the Mothering website reach out to naturally minded families in search of simple lifestyles, natural living and in turn, seeking companies offering the highest quality natural products for their families.

More and more Mothers are turning to Mothering provide the trusted information, guidance and products they are looking for to raise happy, healthy children. Mothering Moms know how important it is to begin that process in the womb.

Mothering Moms make smart choices. They're smart, savvy and growing in numbers everyday. They know what they want and they buy from their hearts and well-informed minds!

The Mothering reader is a progressive, highly educated, affluent and well-informed consumer. She appreciates and demands quality natural products for herself and her family. Mothering readers are avid supporters of environmental and health issues as reflected in their choice of products to purchase for their families. Over 90% of Mothering readers routinely purchase natural and organic products.

Mothering Readers are a Family
They share many of the same values and are proactive, passionate and highly educated. 87% of Mothering readers are married and share the magazine's information with their partners - and most readers will share copies with friends, who invariably end up subscribing to Mothering themselves!

Mothering is Global
Read in more than 65 countries, Mothering is the only independently owned natural family living magazine in the entire world.

Mothering is Forever
Mothering Magazine is a household staple of information and support. 73% of readers say they keep their copies forever.

About Mothering Moms

• 84% have college degrees
• 93% are between the ages of 26-49, with an average age of 36
• 90% save their issues for over a year and share them with partners, family and friends
• $92,500 is their average household income - which means significant purchasing power
• 89% have responded to advertising they've seen in Mothering Magazine

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Mothering's Natural Baby Bundles Sampling Program

Mothering is creating a sampling program called Natural Baby Bundles that would reflect the standards of our magazine and adhere to the WHO Code of Marketing Breastmilk Substitutes set to debut with our January/February 2007 issue. In stark contrast to the formula-sponsored bags currently available through mainstream hospitals, our kits will contain natural and organic product samples, information and special offers from trusted companies. Click here to learn more.

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