I hope I can post this here:
I am opening a baby store soon. It is called Polka Dot Baby Shop. I will have carriers, baby gifts, etc. I am also going to sell cloth diapers. I am trying to decide if I should sell them there or at a different website, Polka Dot Diaper Shop. I have registered both. My question is, if you were looking for a diaper store, would you be more likely to buy from the 2nd name than the 1st since it has diaper in the name? For example, if you saw an ad or saw my site in a search engine, would you be more likley to click on the diaper shop b/c of the name, or would you be looking more at the description of the site?
Another advantage of having 2 names is I could search engine optimize each site better and customize the menus better on each site. I would also cross sell, so I would have a link to one site from the other (i.e. "Visit our diaper shop" on the baby shop site.)
The drawback, I guess, is that is would be more expensive initially to have 2 sites set up. Maybe not much, though, since I coauld haveth same basic layout. Any opinions?