I've been trying to come up with a template for pulling off a long-term deception of the public, either for profit or in order to hide the malfeasance of public officials.
There doesn't seem to be a single model, but some of the things I'm spotting are:
1) using the same strategy for multiple goals. An example would be Monsanto getting their people into high up positions in organizations that set guidelines, make recommendations and so on for "restoration" projects. These people probably are in a position to accomplish other things that benefit Monsanto. Getting their people into agricultural colleges works the same way. It is a matter of laying a solid groundwork, paradigm, where other options are always on the outside looking in across a whole range of areas.
2) developing a support group of cheerleaders/attack dogs who will defend the paradigm. I suspect that the majority of this crew will be true-believers, rather than insiders. In other words, they will be people who, for one reason or another, are absolutely certain that there is nothing to be concerned about, whether it is vaccines, GMOs, contaminated talcum powder, or glyphosate and are willing to fight hard to defend that certainty. I'm not quite sure how such people are gathered or recruited, and that would be an interesting thing to investigate. I think some are paid by PR
firms and are not actual "believers", some are copycats, some are just people who like to attack outsiders and some like to feel superior. In other words, a mixed bag. (Note, I don't think that there are many people on Mothering, if any, who fall into those categories. I'm talking about the big world out there, not our little enclave.)
3) control of media is very helpful and is becoming easier as main-stream media becomes more desperate for income.
4) regulatory capture is great if you can pull it off
5) scientific consensus is also sort of fun--such a beautifully vague concept--easy to claim, hard to define or either prove or disprove. And very handy if you want to get people to keep using a dangerous product.
5) public apathy is also nice