Mothering Forum banner
1 - 3 of 3 Posts

4,068 Posts
Discussion Starter · #1 ·
This is a repost from the breastfeeding support and advocacy board. It wasn't getting a big response over there so I thought someone here might have some ideas or insight to add. I *really* want to make a positive impression on my ped's office. Any help is greatly appreciated.


I took my daughter in for her 2 month check-up today and was bombarded by enfamil At the check in desk there was a little "toy" where the liquid oozes through little holes when you turn it upside down. I told the receptionist that advertiseing for formula undermines bfing and they might consider not displaying these item. She said that the kids liked to play with it.

So I go sit down to wait to be called back and there sitting next to me were two pads of coupons and "literature" from enfamil. I took them to the desk and explained that this kind of thing is exactly what I was talking about earlier. That when a woman is struggling to breastfeed this is the kind of crap that may well push her over the edge. I didn't get into how "normal" they are making formula feeding appear etc... and just asked who I could write a friendly letter to.

She gave me an administrator address to write to. I am wondering if I might get in touch with my local LLL leader and ask for some free literature to send to the pedi's clinic with an informative letter about breastfeeding and how their office could help promote it and support women in their efforts. I was thinking of suggesting to them that they keep the enfamil coupons and offer them to women who are already formula feeding.

Does anyone already have a skeleton letter that would be good for my situation? Or any ideas of what to include? This will be my first letter of this kind and I want it to be effective.

Thanks for your help.

Premium Member
17,022 Posts
One thing I gave my ped when we had a problem with this was a copy of the AAP's guidelines for breastfeeding and the use of human milk. That specifically states that formula advertising undermines breastfeeding success. You should be able to find the document on their website. I'll see if I can find and post it tonight.

Here it is:;100/6/1035

Scroll down to the section titled The Problem. What I did when I gave it to our ped was highlight:

Obstacles to the initiation and continuation of breastfeeding include physician apathy and misinformation,61-63 insufficient prenatal breastfeeding education,64 disruptive hospital policies,65 inappropriate interruption of breastfeeding,62 early hospital discharge in some populations,66 lack of timely routine follow-up care and postpartum home health visits,67 maternal employment68,69 (especially in the absence of workplace facilities and support for breastfeeding),70 lack of broad societal support,71 media portrayal of bottle-feeding as normative,72 and commercial promotion of infant formula through distribution of hospital discharge packs, coupons for free or discounted formula, and television and general magazine advertising.73,74
There is also a good section titled Recommendations for Pediatricians.
1 - 3 of 3 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.