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Discussion Starter · #1 ·
Hey, all,<br>
So have you read the latest issue? Well, there's an ad for Arm's Reach Co-sleepers that says "Arm's Reach has pioneered the movement toward safe co-sleeping with a newborn baby. <i>Not bed-sharing,</i> but having baby right next to your bed for watching and listening, for breastfeeding and for just plain loving!" (I added italics for emphasis...) Hmmm.<br>
Well, it makes me feel like they're saying that I have to have this special (expensive) piece of equipment to safely co-sleep. Not that there's anything wrong with using a co-sleeper, but we all know you can safely and effectively co-sleep without one! Right?!?<br>
So, I was just curious what others thought...I am thinking of sending the folks at the magazine a little note, and wondered if anyone else felt the same.<br><br>
Thanks!<br>
Rachael
 

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Well, I didn't see the ad, but it seems like pretty standard marketing to me. Isn't there even a name for that method of advertising? When they're trying to convince you of the use of their product?
 

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they might be wanting to grab the sector of the market of parents who don't want to *gasp* share the bed with their new baby, but do want the baby in their room. the family bed is not readily accepted in our society, so they're trying to make their equipment palatable to those parents. they don't need to market to us crazy folk who cosleep...i like when my baby is closer to me than an "arm's reach", anyways...<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/winky.gif" style="border:0px solid;" title="Wink"><br><br>
it irks me, but i also feel like the outcome will be that more people will end up having their babies in their bed(rooms) and THAT is a good thing!<br><br>
but yes, it does seem like preaching to the choir in terms of their advertising. i'd love to see that ad in parenting!!
 

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well i have an arms reach and HATE it!! its so awkward to pull the baby from while laying down and its horrible to set up and knock down....my husband said it is the worst $130 we ever spent...
 

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1) I do think that Arm's Reach is making cosleeping become a bit more mainstream. They sell it at places at BRU, etc, and most people I know who try it, end up dragging the baby in bed with them after the baby outgrows the cosleeper anyway. (or when they realize what a PITA it is to deal with the cosleeper <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/lol.gif" style="border:0px solid;" title="lol"> )<br><br>
2) There are some people who actually can't and shouldn't safely bedshare. I think the Arm's Reach is a nice option for those people and their babies.
 

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Discussion Starter · #7 ·
Well, it wasn't the fact that there was an ad to begin with for Arm's Reach...I have NO problem with a co-sleeper being used, and in fact tried one w/ dd when she was little...I guess it was the fact that it was a full page ad, right at the front of the magazine, and it just seemed to give misinformation, which bugs me. Anyhow.<br>
guess I just wanted to vent....<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile"><br>
Maybe I'll vent to the mag folks....
 

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the ad is technically correct...it's not bed sharing. which is fine for some people. I could not sleep one freaking second with my babies in the bed so the co-sleeper which was just an extension of the bed was the next best option. Much easier than a crib in the room, but not quite in the bed either.<br><br>
Of course my ds spent much of his first few weeks in the car seat b/c that was the only place he was happy!<br><br>
we actually used a portacrib mattress in the co-sleeper so that babes would be higher up to grab for nursing, etc.<br><br>
Eventually, it got used as a porta-crib and then a toy holder! Then we sold it to another mommy!
 

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Well, the text implies that bed-sharing is not safe. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/shrug.gif" style="border:0px solid;" title="shrug"><br><br>
Of course, we used ours to hold diapers and now as a toy chest <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/lol.gif" style="border:0px solid;" title="lol">
 

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Do you honestly expect an advertisement to do or say anything else? They're trying to create a market for their product.<br><br>
BTW, the text could also be interpreted to mean that their product, while not as good as bed sharing, is still a good way to keep the baby close.
 

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<div style="margin:20px;margin-top:5px;">
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<table border="0" cellpadding="6" cellspacing="0" width="99%"><tr><td class="alt2" style="border:1px inset;">
<div>Originally Posted by <strong>prothyraia</strong> <a href="/community/forum/post/9076282"><img alt="View Post" class="inlineimg" src="/community/img/forum/go_quote.gif" style="border:0px solid;"></a></div>
<div style="font-style:italic;">Well, the text implies that bed-sharing is not safe. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/shrug.gif" style="border:0px solid;" title="shrug"><br><br>
Of course, we used ours to hold diapers and now as a toy chest <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/lol.gif" style="border:0px solid;" title="lol"></div>
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I was afraid to share our bed. I am overweight and roll around a lot. I was afraid I would squish my babies. I had a bassinet and then a sidecarred crib. For me, personally, I did not feel that bed sharing was safe. For us. Others can do what they want~I don't tell anyone not to bed share. I wish I would have felt better about it.
 

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<div>Originally Posted by <strong>2crazykids</strong> <a href="/community/forum/post/9075846"><img alt="View Post" class="inlineimg" src="/community/img/forum/go_quote.gif" style="border:0px solid;"></a></div>
<div style="font-style:italic;">the ad is technically correct...it's not bed sharing. which is fine for some people. I could not sleep one freaking second with my babies in the bed so the co-sleeper which was just an extension of the bed was the next best option. Much easier than a crib in the room, but not quite in the bed either.</div>
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<img alt="" class="inlineimg" src="/img/vbsmilies/smilies/yeahthat.gif" style="border:0px solid;" title="yeah that">:<br><br>
i <i>wish</i> i could bedshare, but frankly, co-sleeping like that just plain sucks for me. i got the armsreach "just in case," all along planning to have DD in the bed, but i'm so glad i got it because at first i was so drugged up on pain meds from my c/s that bedsharing absolutely would not have been safe...and then once i wasn't drugged, i couldn't sleep for crap, and eventually, having her an "arm's reach" away from me made all the difference.
 

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<div style="margin:20px;margin-top:5px;">
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<table border="0" cellpadding="6" cellspacing="0" width="99%"><tr><td class="alt2" style="border:1px inset;">
<div>Originally Posted by <strong>kidspiration</strong> <a href="/community/forum/post/9072359"><img alt="View Post" class="inlineimg" src="/community/img/forum/go_quote.gif" style="border:0px solid;"></a></div>
<div style="font-style:italic;">they might be wanting to grab the sector of the market of parents who don't want to *gasp* share the bed with their new baby, but do want the baby in their room.</div>
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<img alt="" class="inlineimg" src="/img/vbsmilies/smilies/yeahthat.gif" style="border:0px solid;" title="yeah that">:<br>
I think it's a "new segment outreach" effort too. If they call it cheesecake instead of asparagus people who feel guilty or whose in-laws would harrass them until they die can co-sleep. Assuming, of course, the in-laws aren't in bed with you. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/winky.gif" style="border:0px solid;" title="Wink"><br><br>
I think for these people it's a great idea. Let them call it cheesecake and happily co-sleep.
 

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The thing that strikes me is that Mothering probably isn't the logical place for a new segment outreach ad. More like a preaching-to-the-choir ad would fit.
 

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I used the Arm's Reach for 6 months. Incidentally, that ad has been running a long time in the magazine.<br>
For me, the Arm's Reach was great. Why? Because our queen size bed was simply not comfortable enough for two adults and a baby for 8+ hours. We'd sleep with the baby in our bed while nursing, and then if I wanted to stretch out (I'm pretty tall and a back sleeper) I could put my daughter in her little side car where she literally was within arm's reach. If we bedshared for more than a few hours I would wake up with my arm asleep and a very painful cramp in my neck/shoulder. It was also difficult to have a baby sleep in our bed when she would want to go to sleep at 7 PM and we were not ready to go to bed at all. I didn't feel comfortable having her sleep alone in our bed for a few hours when she became more mobile.<br>
I now have a crib (gasp! how mainstream) in our bedroom. Baby sleeps well in it - she can roll around and she usually comes into bed with us around 4 to nurse and cuddle for the rest of the night.<br>
I am not at all disturbed by the ad.
 

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Actually, the part about this ad that stood out to me today when I was flipping through the magazine was that it said "co-sleeping is love", and I thought "ooo if there is a non-co-sleeper out there, they could take offense to that!" <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile"><br><br>
I didn't even notice the rest of the ad.
 
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