Ok, I know that reading is super important and obviously reading to your child is essential however, do you think they overdo the whole "read read read til your blue in the face?" The commercials, billboards, radio commercials, PSA's.....what about the kids that dont have a zest for reading? Are you supposed to push the issue? I just wonder because I didnt push reading with my kindergartener and he is reading better than my 1st grader (K is hs'd and 1st is in ps) What do you mamas think of the reading campaign??