I've seen those on ebay I think. Looks like she is trying to mass market them as FB, SB and HH are mass marketed. I love the look of the diaper bag, with the funky ring sling type handle.
I wonder if the WAHM's who sew them are getting a fair rate for making them?
The thing I am confused about is that I'm pretty sure the Lucky Charms fleece they are using to top their doublers is 200wt., not microfleece. Perhaps it was custom milled by Malden in a lighter weight? If it is 200wt., it is better for repelling (like as a cover) than wicking through as it should.