Mothering Forum banner

1 - 13 of 13 Posts

·
Registered
Joined
·
1,933 Posts
Discussion Starter #1
I thought they weren't, but last Friday I saw an ad for formula on TLC during a break of Baby Story. I have never seen one before. I can't track down laws or such, could you enlighten me? <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile"> Thanks!
 

·
Registered
Joined
·
6,761 Posts
I def remember seeing goodstart ads growing up.
 

·
Registered
Joined
·
2,078 Posts
I see them on TV, but really only on TLC during their baby and birth shows <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/greensad.gif" style="border:0px solid;" title="greensad"> They are not illegal here, but there <i>may</i> be restrictions on claims that they can make. I <i>thought</i> they couldn't say something like "as good as breastmilk," but can say something similar like "based on breastmilk/same nutrients as breastmilk/as easy to digest as breastmilk" or something else equally ridiculous, but I'm not sure...I could be waaaaay wrong.
 

·
Registered
Joined
·
6,460 Posts
I always see Gerber formula ads, I don't know which channel but we don't have cable so it's an over-the-air channel.
 

·
Registered
Joined
·
2,396 Posts
They are obviously allowed but I believed that companies signed a volunteer commitment to adhere to the international code for marketing breast milk substitutes. Many of the companies agreed and then break that agreement.<br><br>
I'm about to read through this that outlines the code by the WHO. <a href="http://www.who.int/nutrition/publications/code_english.pdf" target="_blank">http://www.who.int/nutrition/publica...de_english.pdf</a><br><br>
That's part of the reason many people boycott Nestle.
 

·
Registered
Joined
·
2,396 Posts
Yeah, so according to the WHO International Code (the link I posted above) they aren't to advertise. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/angry.gif" style="border:0px solid;" title="angry">
 

·
Premium Member
Joined
·
17,022 Posts
The US doesn't enforce the WHO code.
 

·
Registered
Joined
·
2,396 Posts
<div style="margin:20px;margin-top:5px;">
<div class="smallfont" style="margin-bottom:2px;">Quote:</div>
<table border="0" cellpadding="6" cellspacing="0" width="99%"><tr><td class="alt2" style="border:1px inset;">
<div>Originally Posted by <strong>phathui5</strong> <a href="/community/forum/post/15368445"><img alt="View Post" class="inlineimg" src="/community/img/forum/go_quote.gif" style="border:0px solid;"></a></div>
<div style="font-style:italic;">The US doesn't enforce the WHO code.</div>
</td>
</tr></table></div>
I know it isn't enforced but I thought many companies had volunteered to adhere. That was why the boycott was lifted on Nestle for a time until they violated the agreement?
 

·
Registered
Joined
·
134 Posts
Companies like Nestle follow the code in countries where it's required by law. In countries like the US they follow their own "internal guidelines and standards". <img alt="" class="inlineimg" src="/img/vbsmilies/smilies/eyesroll.gif" style="border:0px solid;" title="roll">
 

·
Registered
Joined
·
1,933 Posts
Discussion Starter #10
Baeh, that's ... disgusting at best. It was a commercial for Gerber formula (didn't even know they make one!). Saw it again yesterday.
 

·
Registered
Joined
·
1,985 Posts
Well, I've seen quite a lot of them during my time in the U. S. (1999-2004), also on TLC's "Baby Story".<br>
I'm not sure about my own country (Germany), we were TV-free while we lived there.
 

·
Registered
Joined
·
6,460 Posts
I just saw the Gerber one again last night & I did finally notice in TINY TINY print at the bottom that "Gerber recommends breast milk as baby's first food" but seriously, it was so small & the rest of the commercial just goes on about how it's just as great as breastmilk.... <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/angry.gif" style="border:0px solid;" title="angry">
 

·
Registered
Joined
·
1,933 Posts
Discussion Starter #13
@ proudmamaof4: I saw Hipp formula commercials on TV. I don't remember when, but long before I had kids, maybe as teenager. But I just remember one. Mostly Hipp advertised their jar foods...<br><br>
I hate that Gerber ad, it implies how smart and scientific their product is, totally annoying.
 
1 - 13 of 13 Posts
Top