[nia82]

I thought they weren't, but last Friday I saw an ad for formula on TLC during a break of Baby Story. I have never seen one before. I can't track down laws or such, could you enlighten me? <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile"> Thanks!

 

[texmati]

I def remember seeing goodstart ads growing up.

 

[ramama]

I see them on TV, but really only on TLC during their baby and birth shows <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/greensad.gif" style="border:0px solid;" title="greensad"> They are not illegal here, but there <i>may</i> be restrictions on claims that they can make. I <i>thought</i> they couldn't say something like "as good as breastmilk," but can say something similar like "based on breastmilk/same nutrients as breastmilk/as easy to digest as breastmilk" or something else equally ridiculous, but I'm not sure...I could be waaaaay wrong.

 

[crunchy_mommy]

I always see Gerber formula ads, I don't know which channel but we don't have cable so it's an over-the-air channel.

 

[Funny Face]

They are obviously allowed but I believed that companies signed a volunteer commitment to adhere to the international code for marketing breast milk substitutes. Many of the companies agreed and then break that agreement.<br><br>
I'm about to read through this that outlines the code by the WHO. <a href="http://www.who.int/nutrition/publications/code_english.pdf" target="_blank">http://www.who.int/nutrition/publica...de_english.pdf</a><br><br>
That's part of the reason many people boycott Nestle.

 

[Funny Face]

Yeah, so according to the WHO International Code (the link I posted above) they aren't to advertise. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/angry.gif" style="border:0px solid;" title="angry">

 

[phathui5]

The US doesn't enforce the WHO code.

 

[Funny Face]

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<div>Originally Posted by <strong>phathui5</strong> <a href="/community/forum/post/15368445"><img alt="View Post" class="inlineimg" src="/community/img/forum/go_quote.gif" style="border:0px solid;"></a></div>
<div style="font-style:italic;">The US doesn't enforce the WHO code.</div>
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I know it isn't enforced but I thought many companies had volunteered to adhere. That was why the boycott was lifted on Nestle for a time until they violated the agreement?

 

[new2texas]

Companies like Nestle follow the code in countries where it's required by law. In countries like the US they follow their own "internal guidelines and standards". <img alt="" class="inlineimg" src="/img/vbsmilies/smilies/eyesroll.gif" style="border:0px solid;" title="roll">

 

[nia82]

Baeh, that's ... disgusting at best. It was a commercial for Gerber formula (didn't even know they make one!). Saw it again yesterday.

 

[proudmomof4]

Well, I've seen quite a lot of them during my time in the U. S. (1999-2004), also on TLC's "Baby Story".<br>
I'm not sure about my own country (Germany), we were TV-free while we lived there.

 

[crunchy_mommy]

I just saw the Gerber one again last night & I did finally notice in TINY TINY print at the bottom that "Gerber recommends breast milk as baby's first food" but seriously, it was so small & the rest of the commercial just goes on about how it's just as great as breastmilk.... <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/angry.gif" style="border:0px solid;" title="angry">

 

[nia82]

@ proudmamaof4: I saw Hipp formula commercials on TV. I don't remember when, but long before I had kids, maybe as teenager. But I just remember one. Mostly Hipp advertised their jar foods...<br><br>
I hate that Gerber ad, it implies how smart and scientific their product is, totally annoying.