Kimberly Jones picked her son, Keaton, up from his school outside of Knoxville, Tennessee. Keaton was in tears, and asked his mom to record why he was yet again leaving school early - he was afraid of being bullied by kids who pour milk on him and stuff ham in his clothes.
Related: 5 Social Traits to Instill in Your Kids for Bullying Prevention
In the heartbreaking video, Keaton cried that he was called ugly and made fun of for his nose, taunting him about not having any friends. His mom posted the video, pleading with parents everywhere to talk to their kids about how bullying affects others.
What happened was an all-out viral phenomenon, with the video being viewed over 20 million times on Facebook, and offers and support from celebrities like Stranger Things, Millie Bobby Brown, who tweeted Keaton she wanted to be his friend.
Reading Rainbow, LeVar Burton, told Keaton he wasn't alone, and Keaton even got offers from Captain America himself, Chris Evans, to come to next year's Avengers movie premier as his guest.
Luke Skywalker, aka Mark Hamill hit it out of the park when he said the bullies were just jealous because Keaton was so handsome and smart.
Sadly, it looked like people were also trying to take advantage of Keaton's popularity, as random GoFundMe campaigns popped up, but none having any relationship with the family itself. One was started by a Joseph Liam, who raised more than $58,000. GoFundMe spokesperson, Bobby Whithorne, said that the company would be sure that the funds got to Keaton and his family once they've gotten additional information.
Since the video has gone viral, there has also been a major backlash, with attention being diverted away from Keaton being bullied. Keaton's mother's Facebook page showed photos of her and her family posing with the confederate flag.
She addressed the backlash with several news sources saying the photos were the only two she had with the flag, and they were taken out of context. She told CBS, "The only two photos - the only two photos on my entire planet that I am anywhere near a Confederate flag. It was ironic... I've said I spent most of my life being bullied and judged because I wasn't racist."
Kimberly was also accused of posting the video for financial gain and popularity. She told CBS, "I made the video to raise awareness for bullying, not for fame or fortune, it was not at all for that. It was to raise awareness to bullying,"
Related: Ask the Expert: How Do We Combat Bullying in Our Communities?
One thing's for sure. Keaton is one of many victims of bullying, and he spoke up. He said in his video that children who are bullied need to stay strong, as it will probably get better one day, though he sounded not so sure of that.
Here's hoping the floodgates of love and support he's received make him feel his bravery made a difference, and here's hoping more that it does make a difference for children everywhere.
Photo: Kimberly Jones/Facebook