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Discussion Starter #1
My husband is working on turning his computer consulting business into a storefront, and I'd like some opinions on choosing a location. This is a business that sells computer parts and does repairs/virus scans at an hourly rate. He also sells whole computer systems, but that's not the main focus of the business. Also, once we have the storefront set up, he wants to start a small side business of selling gaming supplies (dice, RPG books, figurines - not video games). This town currently has no gaming store and we don't think it's big enough to support a whole store dedicated to gaming.<br><br>
Possible types of locations:<br>
The new strip mall in the north end of town where Best Buy, Old Navy, Kohl's, and a bunch of other big chain stores just located. VERY expensive. The north end of town is where all the new developments are and there are no computer stores there right now.<br><br>
An indoor mall in the north end of town that is old, but being renovated. There would be no door to the outside, so people bringing computers for repair would have to walk through the mall. Somewhat expensive.<br><br>
An older building near downtown with a storefront on the street and a small amount of dedicated parking. Not a popular retail area, but near major streets and easy to get to if you are looking for it. But it won't get a lot of foot traffic from other stores. Bigger and cheaper.<br><br>
A strip mall on the south end of town next to Barnes & Noble and the most popular indoor mall in town. It's a good, visible location, but all the other computer stores are in the same general area. Not sure on price - probably somewhat expensive.<br><br>
Any thoughts?
 

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I'd definetely go with #3<br><br><div style="margin:20px;margin-top:5px;">
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<table border="0" cellpadding="6" cellspacing="0" width="99%"><tr><td class="alt2" style="border:1px inset;">An older building near downtown with a storefront on the street and a small amount of dedicated parking. Not a popular retail area, but near major streets and easy to get to if you are looking for it. But it won't get a lot of foot traffic from other stores. Bigger and cheaper.</td>
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Most of your business will come from word of mouth, people will come out of their way to get to you if its a good store.
 

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Discussion Starter #3
Thanks, that is kind of what I'm leaning toward ... my husband is really into going to the north end of town, but I'm trying to talk him out of it.
 

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In the town I used to live in there was a great lan party/gaming/comic store that did really well, but they leased a location in the affluent strip mall in the area. They went out of business in 10 months. A couple of the longtime customers got together and pooled the money to buy out all the stock, put it into a very cheap sturdily built cement block barn that had plenty of parking but the only access was an alley. They are still open 4 years later and are thriving.
 

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I work with computer geeks all day and they'd be more attracted to #1 or #3, with #3 being the better choice. Avoid not having an outside door or a long trek to bring the towers in. And "malls" just aren't the favorite place for techy type people.
 

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I vote for either #3 or #4 if it's not pricey. That's not the sort of store people are going to be walking thru the mall and see and think to themselves, "Well, gosh darn it, I just so happen to have brought along my busted PC!"<br><br>
Buuuut...if they drive by the place every day on the way to work, the name will stick in their heads when their PCs do have issues.
 

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#3, it's what I'd choose if I were ever to do more then build my own computers.
 

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Discussion Starter #9
<div style="margin:20px;margin-top:5px;">
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<div>Originally Posted by <strong>~MoonGypsy~</strong> <a href="/community/forum/post/7916006"><img alt="View Post" class="inlineimg" src="/community/img/forum/go_quote.gif" style="border:0px solid;"></a></div>
<div style="font-style:italic;">I work with computer geeks all day and they'd be more attracted to #1 or #3, with #3 being the better choice. Avoid not having an outside door or a long trek to bring the towers in. And "malls" just aren't the favorite place for techy type people.</div>
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I think you're right, but most of his customers aren't geeks - the geeks fix their own computers. The majority of his business is people who call and say, "uh, my internet isn't working, can you fix it?" or "I think my computer got a virus, what do I do?" I don't know how many more geeks he'd get if he had a storefront and sold parts there ... probably some, but it's hard to guess.
 
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