FYI, gerber doesn't market formula. They do have bottles and such, but their food line doesn't include any formulas.
I think for a mainstream company, they could be a lot worse. I'm definitely all for the WHO Code though! I managed to be one of the only people I know not to receive a free can of formula with my last babe. And I actually got a free Avent Isis pump in the mail! (I think because I'm a midwife. Either that, or because i'm a lamaze member. I never quite figured it out.) We'll see if the evil doers find me this time.