I have been talking to about-to-be-parents several times now when one of them says "and I need the baby to take a bottle so dad can bond. " Or "Dad gives the baby a bottle of formula so he can bond/I can sleep/I can go out." Sometimes it's EBM, but it seems to soon change to formula. Where did the bonding and bottlefeeding thing come from? Why do dads (and mothers too) think that bottlefeeding is the only way to bond with the baby? "I just want to feed my baby too" is another comment I hear. What do you say to people when they say that? I'm usually at a loss for words. Can you give me some words? Or should I just inwardly sigh? And those of you who do this, I know you'll say something, and that's okay. Why do you feel it is that important? Breastfeeding on command is the best for little babies. The breastmilk changes everytime the baby nurses to the milk baby needs right then. It automatically updates. Sometimes the bonding issue for dads is used as an excuse to not breastfeed. So how can we as lactivists fight back?