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Joseph Nye wrote a book about 'soft power' - it's generating a lot of discussion among policymakers on both sides. Do you think it's an effective and/or important tool against terrorism?

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the ability to get what you want by attracting and persuading others to adopt your goals. It differs from hard power, the ability to use the carrots and sticks of economic and military might to make others follow your will. Both hard and soft power are important in the war on terrorism, but attraction is much cheaper than coercion, and an asset that needs to be nourished.
http://www.publicaffairsbooks.com/pu...ook=1586482254
 
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