Yeah, I never knew how infuriating the TV ads wuold be unti lI had a babe of my own! I totaly agree with AP and it is working for me and my family.I just CAN'T STAND to see babies crying all the time when I am out.Their parents simply ignore them or yell at them! I was at Target today with my baby in the sling and we were looking at the toys. TWO MAMAS of two different babies said something like "Oh, I just loved my baby when she was your age...Now she's a monster!" Their babies were about two years old and perfectly aware of what their Mommy was saying. I felt so bad for them...Grrr...