For those who have already read this the changes come after the qoute. I am going to include the AAP's statements regarding how pedi's are supposed to support bfing ie. *not* advertising formula
among other major things.
Thanks everyone for your input. I still may change a few things. I am so busy with the babe I have to work on it real quick like here and there. I want to mail it by next Monday so I should have time to get it just right. Keep the suggestions coming!
Dear Corvallis Clinic Administrators,
I recently brought my daughter in to the Corvallis Clinic to see Dr. Wong for her two month well baby visit. During my 10 minute wait in the waiting area I viewed 3 formula advertisements. One was a "toy" that was displayed at the check in desk. There were also two tablets of literature with coupons attached lying next to the parenting magazines. I am well aware that formula companies benefit from women who are unable to breastfeed (due to lack of support and information) or who wean prematurely. Formula companies also benefit by pediatrician's offices displaying their items throughout the office. It is our children who suffer. What I am saddened by is that I didn't see anything that supported or celebrated breastfeeding.
As a breastfeeding mother I would love to see the Corvallis Clinic have literature supporting breastfeeding, in the form of posters and brochures, displayed in the office. In an effort to support the healthy feeding of infants I believe it would be beneficial to keep the formula coupons in a drawer and give them to moms who are already exclusively formula feeding. When pediatricians' offices make formula feeding appear normal it does a great disservice to babies.
Le Leche League International supported me through the rough early days of breastfeeding. I was fortunate to find them during those trying times. A pediatrician's office would be a wonderful place to display a pamphlet from LLL. You can contact them at 541-766-0055 and they would be more than happy to aid your physician's in supporting breastfeeding mothers.
I fully understand the importance of formula, but it is not the normal or natural way to feed infants. Babies were born to be breastfed. I feel it is the duty of our babies' pediatricians to make breastfeeding appear to be the normal and natural way to nurture our babies. I am hoping that the clinic can adopt a more pro-breastfeeding philosophy in the future.
The American Academy of Family Physicians sums up nicely the main point of my letter and so I will quote their website here:
"Current attitudes concerning infant nutrition have been molded by the manufacturers of human milk substitutes who have aggressively created markets for their products. They have advertised to physicians and directly to the public in ways that are inconsistent with the International Code of Marketing for Human Milk Substitutes (see Appendix 3).115 While much of the literature about breastfeeding distributed by formula companies is factual, omissions and images can mislead mothers, reinforce misconceptions about breastfeeding, and suggest that breastfeeding mothers also need to use formula. Physicians have been used to convey this advertising and encourage brand loyalty through "free" literature and formula samples.48 Use of commercial literature and samples has been demonstrated to decrease breastfeeding rates and increase premature weaning.112"
http://www.aafp.org/x6633.xml
Dr. Wong and other CC pediatricians have supported my breastfeeding efforts. What I cannot understand is how the CC can take a stand supporting breastfeeding and advertise for formula companies at the same time. It is completely contradictory. I have included some current position statements from the AAP regarding breastfeeding. They clearly back up everything I have addressed in this letter.
I sincerely hope my letter is not viewed as fanatical. I know that there is no money to be made by promoting breastfeeding and that my "case" against giant formula companies appears to be very small. However, my true interest is the health of tiny, defenseless infants. They need their doctor's to support their mothers in giving them their god given right to human milk.
I look forward to hearing back from you regarding ways you may support breastfeeding parents.
Sincerely,
Lindsay Baker

Thanks everyone for your input. I still may change a few things. I am so busy with the babe I have to work on it real quick like here and there. I want to mail it by next Monday so I should have time to get it just right. Keep the suggestions coming!
Dear Corvallis Clinic Administrators,
I recently brought my daughter in to the Corvallis Clinic to see Dr. Wong for her two month well baby visit. During my 10 minute wait in the waiting area I viewed 3 formula advertisements. One was a "toy" that was displayed at the check in desk. There were also two tablets of literature with coupons attached lying next to the parenting magazines. I am well aware that formula companies benefit from women who are unable to breastfeed (due to lack of support and information) or who wean prematurely. Formula companies also benefit by pediatrician's offices displaying their items throughout the office. It is our children who suffer. What I am saddened by is that I didn't see anything that supported or celebrated breastfeeding.
As a breastfeeding mother I would love to see the Corvallis Clinic have literature supporting breastfeeding, in the form of posters and brochures, displayed in the office. In an effort to support the healthy feeding of infants I believe it would be beneficial to keep the formula coupons in a drawer and give them to moms who are already exclusively formula feeding. When pediatricians' offices make formula feeding appear normal it does a great disservice to babies.
Le Leche League International supported me through the rough early days of breastfeeding. I was fortunate to find them during those trying times. A pediatrician's office would be a wonderful place to display a pamphlet from LLL. You can contact them at 541-766-0055 and they would be more than happy to aid your physician's in supporting breastfeeding mothers.
I fully understand the importance of formula, but it is not the normal or natural way to feed infants. Babies were born to be breastfed. I feel it is the duty of our babies' pediatricians to make breastfeeding appear to be the normal and natural way to nurture our babies. I am hoping that the clinic can adopt a more pro-breastfeeding philosophy in the future.
The American Academy of Family Physicians sums up nicely the main point of my letter and so I will quote their website here:
"Current attitudes concerning infant nutrition have been molded by the manufacturers of human milk substitutes who have aggressively created markets for their products. They have advertised to physicians and directly to the public in ways that are inconsistent with the International Code of Marketing for Human Milk Substitutes (see Appendix 3).115 While much of the literature about breastfeeding distributed by formula companies is factual, omissions and images can mislead mothers, reinforce misconceptions about breastfeeding, and suggest that breastfeeding mothers also need to use formula. Physicians have been used to convey this advertising and encourage brand loyalty through "free" literature and formula samples.48 Use of commercial literature and samples has been demonstrated to decrease breastfeeding rates and increase premature weaning.112"
http://www.aafp.org/x6633.xml
Dr. Wong and other CC pediatricians have supported my breastfeeding efforts. What I cannot understand is how the CC can take a stand supporting breastfeeding and advertise for formula companies at the same time. It is completely contradictory. I have included some current position statements from the AAP regarding breastfeeding. They clearly back up everything I have addressed in this letter.
I sincerely hope my letter is not viewed as fanatical. I know that there is no money to be made by promoting breastfeeding and that my "case" against giant formula companies appears to be very small. However, my true interest is the health of tiny, defenseless infants. They need their doctor's to support their mothers in giving them their god given right to human milk.
I look forward to hearing back from you regarding ways you may support breastfeeding parents.
Sincerely,
Lindsay Baker