I understand the thought (umm...fries aren't as healthy as broccoli? I'm shocked!
) but think if I understand the article correctly, the USDA is classifying batter-breaded french fries as a "fresh vegetable" from the perspective of commercial sales and food handling regulations. Frozen fries have apparently been in this category for years. The media's making this into some big deal by the misleading headline. Obviously, french fries are a "vegetable" from a botanical/origin of the food since (not a fruit, meat, dairy, etc.) though I'm sure few would describe them in the same way we use vegetable to refer to a good-for-you, low-fat, high-fiber thing such as broccoli. Just a little FYI.
Btw- I think the ketchup-as-a-veggie thing is really stupid, mostly because they're saying exactly what this headline is trying to make you believe the USDA is saying about fries. That ketchup is a real "food" that can be substituted for carrots or something.